Since co-founding my high school's Hack Club chapter and spearheading new initiatives and events like Mason Hack Camp and CincyHacks, I had always been the go-to for logo and flyer designs. I was approached by Hack Club founder Zach Latta to design the branding for Hack Chicago and set the precedent for the rest of the series of Hack Club's flagship hackathons.
My role: Brand Identity, Graphic Design
Timeline: 1 week, March 2018
Tools: Adobe Illustrator
After talking to the event organizers about their vision for the brand and conducting online research on hackathon branding, I decided to guide my design with the following requirements.
After several more iterations and rounds of feedback from the Hack Chicago team, this is the final version of the logo that I ended up with.
With the success of Hack Chicago, we hosted Hack Cincinnati, the second event in the series in July 2019.
Check out my designs live: Hack Chicago 2018 and Hack Cincinnati 2019, or learn more about Hack Club.